Business Analysis Mmis Bakery - 2112 Words

MMIS Bakery is a private company owned by Maria serving as President (CEO) and Jean (COO) with 30 employees involved in baking, decorating, retail, sales and administration, and also training over a decade now. It has three retail locations, all located within the state of Florida. The products offered at the retail location include cakes, cupcakes, cookies, pies, and beverages. A small percentage of the products are also sold in the Caribbean and Canada using independent distributors. Additionally, a few of products will be specifically made for particular wholesalers depending on customer orders. An important feature of their products is that, most of the ingredients used in the preparation are organically grown, no preservatives are†¦show more content†¦Cost of the goods eventually decreased over the time which is a good sign for company’s revenue. In the year 2014, ‘Engineering and product development’ spent $170,000 and the very next year the expense came down by $300 thousand. The sales and marketing expenses are $390,000 and total sales is $2.57 million, which shows that the current marketing strategies are not of much help and hence, implementing an e-commerce site would strengthen the sales. There is an eventual increase in total assets and at the same time decrease in current liabilities and, long term depths that, it’s a good sign for new investments. Anticipated Benefits of developing e-commerce site E-commerce has fundamentally changed the lifestyle of the people. E-commerce has expanded rapidly that business transactions and services have no barriers. Some of the anticipated benefits of implementing e-commerce site by MMIS Bakery are: 1. Investment to start as e-commerce site is considerably less and it is similar to expanding business but with a virtual store. 2. It covers wide range of market such as retail wholesale, and online orders from individual customers, cafes and coffee shops, restaurants and hotels, local and regional Supermarkets widens the business. 3. The multi-channel marketing and e-commerce site makes it easy for the consumers to know about the product details and then purchase them in whichever way is more convenient for